I got this watch-winder for my husband - he already had one, but I really liked the look of this one so thought he might too. Turns out he does, since he's replaced the old winder with this modern-looking one which, as it turns out, has more features. It's very easy to set up, and it has multiple options as far as rotation speed and direction go - useful if you have watches with specific winding requirements. The machine is VERY quiet. I can't even hear it when it's running. I personally love the glow from the blue neon light, but that can be turned off if you prefer. We'd both like it more if what we assumed to be a decal on the front wasn't actually the brand name/logo printed right on there so that it can't be removed, but oh well. Also, on probably the second day after we started using it, my husband noticed a clanking noise coming from it, and found a mystery screw clattering around as one of the winders rotated. It turned out that that screw had apparently worked its way out from the back of the winder, but after removing the round piece of plastic/paper/whatever that covers the (empty) screw hole in the back, I was able to replace it. The winder still worked even without that screw in place, but I hope no damage happened while it was missing.